Straight As String, by Marcy Price

What is Thermal Reconditioning?

How long will the Thermal Reconditioning treatment last?

What kind of hair is suitable for Thermal Reconditioning?

What will my hair look like after the treatment?

When I get the new growth retreated, do they do all the hair again?

I have color in my hair, will that matter?

Can i get Thermal Reconditioning if i have highlights?

What about bleach? Is this O.K.?

What about Henna?

How much does Thermal Reconditioning cost?

Why does it cost so much?

Will I get any breakage as a result of a bad treatment?

When I go back for the re-growth, does it cost less?

How many product companies are there for Thermal Reconditioning?

What other names are used to describe Thermal Reconditioning?

Why are the old type of relaxers so damaging?

• What is Thermal Reconditioning?
  
  Thermal Reconditioning is an innovative new technique
  from Japan to make frizzy, curly or wavy hair straight while
  preserving the hair's health. Almost always, Thermal
  Reconditioning will improve the hair's feel, softness and shine
  while making it completely manageable!
  
  

• How long will the Thermal Reconditioning treatment last?
  
  Whatever gets treated will remain straight forever and
  will not become curly or wavy again. The new growth that
  appears in the months following the treatment will need to
  be Thermally Reconditioned again. The new growth usually
  needs to be treated about four to six
  months after the initial treatment.
  
  Some stylists will offer a "Partial Reconditioning Treatment"
  to cover the part line (where you normally part your hair)and
  around the hairline. This will make it possible to go longer
  between full treatments because the roots
  are less noticeable underneath.

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• What kind of hair is suitable for Thermal Reconditioning?
  
  Most hair types except African
  (sorry, the hair is too fragile and cannot withstand the heat)
  will work well for Thermal Reconditioning
  
  These types include:
  
  Caucasian Hair.
  Asian Hair.
  Middle Eastern Hair.
  Norwegian Hair.
  Latin Hair.
  African Mixed Hair (mixed with any other hair type that makes it stronger).
  All other Hair types.

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• What will my hair look like after the treatment?
  
  Your hair will be straight and will feel incredibly soft and
  silky with more shine.

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• Will I still need to blow-dry my hair after the treatment?
  
  Sometimes yes, but just tussling the hairto get the moisture out.
  This usually takes about 4 to 5 minutes instead of 45 minutes!
  Some people will not need to blow-dry at all. In most
  cases you will not need any kind of brush.

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• When I get the new growth retreated, do they do all the hair again?
  
  No, just the new growth is treated. The other hair is usually
  protected by using oil or conditioner so the solution will not saturate
  into the previously treated hair. If there is still curl or wave in the
  previously treated hair, solution can be applied,
  but for a shorter period of time.
  
  Note: the retouch is often more difficult to perform, so it is strongly recommended
  that you go back to the same stylist as before or find someone better!

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• I have color in my hair, will that matter?
  
  Tints and semi-permanent hair color that deposit color are
  not usually any problem at all.

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• Can i get Thermal Reconditioning if i have highlights?
  
  Highlights can be very tricky to work with. When hair is highlighted,
  usually bleach is involved. This makes the timing very difficult because
  some hair is lightened right next to hair that is not lightened. Therefore
  the hair may process fast where highlights are present and need much 
  more time where the hair is dark and unprocessed.. So in order not to
  over process the light hair, the solution should be rinsed out and the
  darker, healthier hair may not take. A prior consultation with your
  stylist is necessary to determine if Thermal Reconditioning will be
  a good choice for those with highlighted hair.

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• What about bleach? Is this O.K.?
  
  Not usually. Highlights often contain bleach so it is imperative
  you see your stylist before the treatment. They may want to cut
  some hair from your head and test it to make sure it will work well
  and there are no sunrises. If you are at all nervous, ask your stylist
  do this anyway. Any good stylist should be happy to perform a test strand.

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• What about Henna?
  
  A test strand should be performed to verify compatibility with Henna.

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• How much does Thermal Reconditioning cost?
  
  Typically from $300-$1000 depending hair length, thickness, amount
  of chemical processing present and of course, the stylist's experience.

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• Why does it cost so much?
  
  The process usually takes from 3 to 6 hours straight to perform.
  
  You may be able to find this service for less, but beware, this is an
  extremely difficult treatment to perform and those
  who charge less often are less competent.
  
  You can get a perm for $30 and a haircut for $6. If this sounds
  like you, maybe finding the lowest price is worth the risk.

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• Will I get any breakage as a result of a bad treatment?
  
  It is possible. If the stylist does not know what they are doing,
  you could get breakage from the service, although it almost never
  happens with a trained and competent Hairstylist.
  
  FYI - Be sure to find out how many treatments your stylist has
  performed and how long they have been doing it. You certainly
  don't want to be part of their "learning curve".

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• When I go back for the re-growth, does it cost less?
  
  Not usually. Because the same amount of time is involved
  with the retouch, often the cost will be the same as the first
  treatment. All the hair still has to be ironed even though the
  solution is mainly on the roots.

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• How many product companies are there for Thermal Reconditioning?
  
  Three main competitors Yuko Systems manufactured by Yuko
  Systems-Japan, Liscio- manufactured by Milbon Co.
  and Bio Ionics- manufactured in the U.S.

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• What other names are used to describe Thermal Reconditioning?
  
  Japanese Hair Straightening, Japanese Straightening,
  Ionic Retexturizing, Thermal Restructuring,
  Rebonding, Thermal Reconstruction.

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• Why are the old type of relaxers so damaging?
  
  Most relaxers contain corrosive ingredients such as
  Sodium Hydroxide, Potassium Hydroxide, Lithium Hydroxide,
  Calcium Hydroxide etc. These ingredients corrode the hair
  to the point where it is able to be changed to a straight look.
  These products leave the hair feeling like straw and the
  curl comes back after a (often short) period of time.

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