Straight As String, by Marcy Price

What exactly is Japanese Hair Straightening
a.k.a. Thermal Reconditioning?

Japanese Permanent Hair Straightening is known as such because its country of origin is Japan and it actually does make curly hair straight. Created by Yuko Yamashita in the early 90's, The Yuko System Permanent Hair Straightening System was awarded a Japanese patent in 1995. Following that, Yuko System Hair Straightening made it's debut in the United States in 1999 after it was awarded a United States patent. It was initially very expensive, around $1000, and finding a qualified stylist to do the work was also quite difficult.

This patented, Permanent Hair Straightening system, is extremely safe for all hair types when it is performed by a qualified Permanent Hair Straightening technician, like Marcy Price. In about four hours Marcy and Yuko System can turn your hair from curly and unruly, into straight and manageable. Most Permanent Hair Straightening clients cut their styling time down to well below half and enjoy the freedom of hair that won't frizz up in humid and moist climates. And yes, Yuko System Permanent Hair Straightening is actually permanent! The greater majority of clients will not see any of their original curl re-appear in the treated hair.

For more information about Yuko, please click here.

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